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Top Prospecting Strategies for Life Insurance Agents in 2025

Final Expense Brokerage

July 22, 2025 12:23:31 PM Contact Us Share: How Successful Agents Are Finding, Connecting, and Closing More Life Insurance Leads This Year The life insurance industry has changed - and so has the way agents prospect in 2025. Remember: People buy from people - not from policies. Personalized, value-driven messaging converts.

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After the Renewal — Five Renewal Service Tips For Existing Policyholders

American Agents Alliance

The busy July renewal season has recently ended, and for many P&C agents, this time of year can be like running a marathon. Renewal Service Tips to Improve Retention and Growth Post-renewal service is an area where agents can differentiate themselves and deepen relationships with policyholders.

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What is a Managing General Agent (MGA) in Insurance?

Distinguished

A Managing General Agent (MGA) is a specialized type of insurance intermediary that has underwriting authority granted by an insurer. Unlike agents or brokers, MGAs can bind coverage, price policies, and handle claims they essentially act as an extension of an insurer. How do MGAs Differ From Insurance Brokers?

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How Agents Can Offer Risk Management Solutions That Save Clients Money

American Agents Alliance

Becoming a trusted risk advisor is about more than just delivering quotes and writing policies. Agents can differentiate themselves and add value to their services by helping policyholders proactively manage risk, not just insure it. Agents can recommend proactive services and vetted third-party vendors to add value.

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How Agents Can Leverage Technology to Compete with Direct Writers

American Agents Alliance

Independent P&C agents and brokers fill a special niche in the insurance marketplace. Independent agents offer other advantages, with the ability to provide a strong relationship and a hyperpersonalized customer experience driven by technology. The strength of relationships is a positive selling point for independent agents.

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How to Avoid Coverage Gaps That Can Lead to E&O Claims

American Agents Alliance

Policyholders often do not fully understand their policy or notice potential coverage gaps, yet they may expect to have coverage if they suffer a loss. This is where agents and brokers play a critical role in helping identify and close potential coverage gaps.

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Setting Yourself Up to Succeed as an Insurance Broker or Agent

Word & Brown

Do you want to be a captive insurance agent (selling policies for a single insurer)? Success Tips for New Insurance Agents Build Strong Client Relationships You can build trust and establish long-lasting client relationships through active listening, empathy, and working to understand each of your clients unique needs and concerns.