The Hidden Cost of Bad P&C Insurance Data — And Why You Can’t Build a Reliable Dataset In-House
Neilson Marketing Services
JULY 1, 2025
The Revenue Illusion: Why Premium Volume ≠ Revenue Another major misstep? Mistaking premium volume for revenue. Retail agencies don’t earn the full premium — they earn commissions, typically: ~12.5% In an industry where segmentation and timing are everything, bad data doesn’t just slow you down; it silently kills ROI.
Let's personalize your content