Southwest Insurance Agents Alliance

FEBRUARY 20, 2025

The insurance industry is fiercely competitive, with local agencies focused on in their marketing efforts to secure a portion of the market. However, many insurance business owners fall into the pitfall of trying to lure potential customers by offering the lowest prices.

Insurance Agency

EverQuote

JULY 11, 2025

If you want to attract new customers in 2025 and beyond, you’ll need to market your insurance agency. Here’s what you need to know.

Insurance Agency

EverQuote

JULY 8, 2025

You’re an insurance agent, not a marketer. And that means you naturally prioritize selling insurance policies over doing marketing tasks. Maybe you’re holding out hope that the mystical “word of mouth” advertising will eventually…someday…take effect, so you never have to devote time to attracting new customers.

Insurance Agency

Tosten Marketing

FEBRUARY 27, 2025

At Tosten Marketing, we often hear from business owners wondering about their insurance coverage for such incidents. Commercial property insurance water damage coverage is a complex topic with many nuances. What Water Damage Does Commercial Property Insurance Cover? What Water Damage Isn’t Covered?

Commercial Property

Agency Revolution

MAY 21, 2025

Yes, its essential to any insurance agencys marketing strategy to collect reviews to build your brand, enhance SEO rankings, and showcase your credibility. With that in mind, lets right that wrong and talk about how your insurance agency can not only tackle negative feedback head-on but also find ways to improve for the better.

Insurance Agency

Southwest Insurance Agents Alliance

JUNE 17, 2025

+877-742-2468 Join SIAA Membership Benefits 5 Revenue Streams Carrier Access Coaching & Mentoring Discounts Profit Sharing Training & Development Requirements Join Now Resources Should You Join an Insurance Aggregator? A Mid-Year Review for Independent Agencies Home Independent Insurance Agency Blog Pivot or Push Forward?

Agents

EverQuote

APRIL 14, 2025

Showing up well prepared to interview a potential new employee for your insurance agency can make or break your chances at securing a game changing hire for your business.

Insurance Agent

InsuredMine

JUNE 18, 2025

The insurance industry is undergoing a major transformation, fueled by rapid advances in artificial intelligence (AI) and the growing need for smarter insurance CRM platforms. The challenge ahead is twofold: leveraging AI while upskilling employees to meet the evolving demands of the industry. According to the U.S.

Insurance Agency

Wren Insurance Agency

JANUARY 22, 2025

It's hard to imagine the enormous impact this tragic event will have on the state's insurance industry. Yet today, as Florida residents watch the news in California, seeing how many personal residences are being demolished by the flames, many are wondering what the impacts will be to Florida's already-challenging home insurance market.

Home Insurance

Zywave

JULY 22, 2025

Learn how connecting your existing tools and data sources with insurance APIs can transform your organization. This report outlines the key elements that insurers need to consider when choosing a stand-alone rating engine. The challenge?

General Liability

Agency Revolution

FEBRUARY 3, 2025

New Clickable Coverage: Flood Insurance Forge users can now take advantage of the latest interactive graphic added to the platform. Use this to educate and inform clients about the risk factors and coverage options for flood insurance. Help us build our insurance marketing platform. Fuse Release Highlights 1. Learn more here !

Commercial Property

InsuredMine

MAY 14, 2025

The insurance industry is undergoing a digital transformation like never before. Modern insurance customers demand speed, simplicity, and transparencyand insurers must adapt or risk falling behind. Here are seven key customer engagement trends that will shape the insurance industry in 2025.

Insurance

Zywave

JUNE 10, 2025

Learn how connecting your existing tools and data sources with insurance APIs can transform your organization. This report outlines the key elements that insurers need to consider when choosing a stand-alone rating engine. The challenge?

Cyber

Tosten Marketing

MARCH 6, 2025

At Tosten Marketing, we’ve seen firsthand how a well-crafted approach can transform an insurance agency’s digital presence. This can include blog posts, guides, infographics, or videos that provide real value to potential insurance clients. What is SEO Content Marketing?

Insurance Agency

Zywave

APRIL 11, 2025

In the rapidly evolving insurance industry, APIs are becoming indispensable tools for agencies looking to streamline their workflows, incorporate data, improve efficiency, and deliver superior customer experiences. Zywaves APIs can serve many industries outside of the insurance agency.

Broker-Agent

Zywave

JUNE 19, 2025

Learn how connecting your existing tools and data sources with insurance APIs can transform your organization. This report outlines the key elements that insurers need to consider when choosing a stand-alone rating engine. The challenge?

General Liability

Zywave

MAY 19, 2025

The insurance industry is undergoing a fundamental transformation. Insurers, agents and brokers are grappling with rapidly evolving risks that are becoming increasingly complex. To get ahead in this new reality, the “fix needs to be as transformativeeven more sothan the transformation of the industry itself.

Broker-Agent

Tosten Marketing

FEBRUARY 6, 2025

Use tools to identify high-volume, low-competition keywords relevant to your insurance niche. For example, instead of targeting “car insurance,” try “affordable car insurance for new drivers in [your city].” Optimize for Local Search For insurance agencies, local SEO proves vital.

Building

Redbird Agents

JUNE 17, 2025

Andrew Hibbard is the owner of Medicare Management of Western New York , an insurance agency he owns with his wife that focuses solely on helping seniors turning 65 make the right choices about their Medicare. Drew: In your experience, what sets selling T65 apart from other types of insurance marketing? Why Focus on T65 Leads?

Agents

InsuredMine

MAY 14, 2025

In the competitive and fast-moving insurance industry, Customer Relationship Management (CRM) systems have become essential tools for success. One standout solution in the market is InsuredMine , a CRM tailored specifically for insurance agencies. Workflow Automation : Reduce manual tasks and improve team efficiency.

Insurance Agency

Redbird Agents

SEPTEMBER 13, 2024

Insurance marketing is the driving force behind the growth of any successful insurance agency. Whether you’re an established agency owner or just starting, having a strong marketing strategy is essential to attract new clients, retain existing customers, and scale your insurance business.

Insurance Agency

Redbird Agents

SEPTEMBER 4, 2024

Choosing the right Customer Relationship Management (CRM) system is crucial for enhancing customer interactions and streamlining operations within the insurance industry. Stars Better Agency $299 - $549 Yes Yes Extensive N/A RadiusBob $34 - $292 Yes No Extensive 4.14 Stars Salesforce $25 - $300 Yes Yes Extensive 4.3

Insurance Industry

Insurance Journal

DECEMBER 1, 2024

Agency owners must observe and learn about significant new trends in the insurance industry. The following are three critical industry trends insurance agencies should track for 2025. Look for Part Two in January’s column. 2025 M&A Activity and Pricing The …

Insurance Agency

Insurance Journal

JANUARY 30, 2025

A federal appeals court and the Federal Communications Commission, in one of its first actions under the new presidential administration, have handed down major decisions that many in the insurance industry may see as a double-edged sword. On the one …

Insurance Industry

Redbird Agents

AUGUST 28, 2023

Navigating the insurance landscape can be challenging for insurance agency owners. From understanding various acronyms and abbreviations like IMO, FMO, and MGA, to managing relationships with insurance carriers, there is a lot to consider. Frequently Asked Questions What is an IMO in insurance? Yes, I need an IMO!

Insurance Agency

Neilson Marketing Services

DECEMBER 5, 2024

As an insurance broker, you might spend hours crafting the perfect marketing campaign, only for potential customers to land on your website and leave within seconds. In 2025, the insurance industry’s digital battlefield will be defined by SEO, and only those who understand the trends will thrive.

Insurance Industry

Agency Revolution

JANUARY 15, 2025

As the insurance industry evolves, the idea of independent insurance agencies and brokerages embracing artificial intelligence (AI) is no longer a futuristic conceptits become a necessity to stay relevant. How can AI help insurance agencies? Not every insurance agency has a dedicated marketing team.

Insurance Agency

Neilson Marketing Services

OCTOBER 28, 2024

The insurance industry moves fast, and for carriers and MGAs, knowing where they stand with their independent agency partners is critical. Investing in high-quality data and professional survey support isn’t just about gathering feedback—it’s about building a strategy for sustainable success and stronger agency relationships.

Insurance Agency

EverQuote

NOVEMBER 13, 2024

Want to be an independent insurance agent but have no idea where to start? Let this guide—sourced from an expert agent who has traveled this same path—be your, well, guide.

Insurance Agency

Shield Insurance Agency

AUGUST 1, 2024

Shield Insurance Agency is Now Hiring a full-time Insurance Customer Service Rep and Account Manager for our main office in Hudsonville, Michigan. Shield Insurance Agency in Hudsonville, MI is now hiring! Protect Your Finances: The Truth About Small Insurance Claims Shield Insurance Agency is Now Hiring!

Insurance Agency

Tosten Marketing

MARCH 31, 2025

Insurance agencies face fierce competition in today’s market. At Tosten Marketing, we’ve seen how an effective insurance agency marketing plan sample can transform a struggling agency into a thriving business. Who Is Your Ideal Insurance Client? What do they have in common? What do they offer?

Insurance Agency

Agency Revolution

OCTOBER 31, 2024

The insurance industry is in a state of rapid transformation, with insurance agencies striving to keep pace with evolving client expectations and a highly competitive market. By exploring new solutions and refining existing practices, insurance agencies can position themselves for sustained success and growth.

Insurance Industry

InsuredMine

MARCH 12, 2024

Amid rising inflation and market fluctuations, independent insurance agencies keep on finding themselves grappling with intensified challenges stemming from a continuous cycle of economic uncertainties, geopolitical headwinds, environmental challenges, and capital constraints. These challenges can be squeezing profits.

Insurance Agency

Redbird Agents

NOVEMBER 15, 2024

Recruitment: The Backbone of the Insurance Industry Insurance recruiting is more than a necessity—it’s a strategy. But insurance recruiting isn’t without challenges. Executive recruiters leverage an extensive network of industry professionals, ensuring you access the best talent available.

Building

North American Software Associates

MARCH 5, 2024

In today's increasingly interconnected world, insurance agencies handle more sensitive customer data than ever before. Let’s explore what a network firewall is, why insurance agencies need one, the threats it helps mitigate and how it secures critical agency assets.

Insurance Agency

Agency MVP

DECEMBER 20, 2021

When you think of scaling insurance what comes to mind? When you own your insurance agency, you know that as an entrepreneur you have to stay on top of things regarding your business. So what does it all mean and how do you go about scaling your insurance agency and building a great business?

Insurance Agency

North American Software Associates

DECEMBER 5, 2023

Starting an independent insurance agency is a big undertaking. In this guide, our insurance software experts will walk you through how to start an insurance agency with the right tech to make your job easy. But with the right tools and technology , you can set your business up for success from day one.

Insurance Agency